The basic premise of content theories is that humans have needs. There is less emphasis on the specific factors (or content) that causes behavior. The basic premise of the theory is that we all have these fivelevels of needs and that starting at the lowest levâ¦ Whereas the content theories concentrate on the question of 'what' motivates, the process theories address more the issues relating to how the process works and sustains itself over time, such as factors that determine the degree of effort, the continuation of effort, the modification of effort, etc. Likewise, each of these theories explains the factors that affect the employee motivation . Still, these theories have immense value in research related to motivation. There are four types of reinforcement that can result from behaviour .i.e. These theories primarily fall into two categories. Abhijeet has been blogging on educational topics and business research since 2016. Specific needs can give rise to the desired behavior. In the case of employees feeling that they get the value from business organizations and they put higher effort of work effort . Process theories of motivation try to explain why behaviors are initiated. Their main focus are the needs that motivate people. This will consider the more prominent theory of motivation in the content category. They are concerned with types of incentives that drive people to attain need fulfillment. Process theories are on the outdoors influences or behaviors that individuals choose to meet their needs. Expectancy theory indicates that one’s level of motivation depends on the attractiveness of the rewards sought and the probability of the rewards obtained. • Content theory outlines the reasons for motivating an individual while process theory underlines the effect of behavioural patterns in fulfilling the expectations of an individual. Herzberg developed the two factor theory, which indicates that individual’s motivation depends on the two factors; hygiene factors and motivators. There are many theories of motivation, and they mostly give a relation or influence the outcomes of employee job satisfaction. In all enterprises whether private or state owned, motivation plays a key role in driving employees towards achieving their goals, organizational goals and to a certain extent the dreams of their nations. contact: email@example.com, firstname.lastname@example.org, Easy Ways Businesses Can Incorporate Sustainability, 5 Biggest Challenges of Running a Tech Company. The productivity of the organization depends to a great extent on the performance of the employees. While the theories given by them have proved helpful at understanding motivation, they are still to be fully verified through research. Process theories are concerned with the thought processes that influence behaviour. This is what I do,,,,,,,,,,,,, job-storm.cₒm. It is important to design motivation programs to satisfy the changing needs. The Maslow hierarchy theory, Fredrick Herzberg's two factor theory and Alderfer's ERG needs theory fall in this category. Content theories of motivation are the theories that figure out what gets people motivated and process theories of motivation determine how people are motivated (Youssef & Noon, 2012, sec. The basis of the content theories is that absence of motivating factors creates tension that can trigger a negative behavioral performance. However, they can be categorized into two groups, known as Content Theories and Process Theories. in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi. Performance can be optimized if proper rewards are offered. This article attempts to explain both the theories and compares both inorder to identify the diâ¦ He graduated with a Hons. Content theory or need theory can be identified as the earliest theories related with the concept of motivation. Both these theories are linked with motivation. Motivation theories have been classified into process theory and content theory in the literature. Content theories address what factors motivate people whereas the process theories address how the people are motivated. However, it is important to ensure that the awards we offer are proper. (Steers, 1996) One of the main differences between the two theories is that the Equity theory is a process theory and the ERG theory is a content theory. If one individual could pursue one level of needs of the hierarchy, then he tries to pursue the next level of needs and it is believed that individual fulfill their needs according to the hierarchical order. Process / Cognitive Theories of Motivation (1) Reinforcement theory Argues that the behaviour that results in rewarding consequences is likely to be repeated. the process theories of motivation focus on how motivated behavior occurs. The Process Theories of Motivation. An example of the content method to motivation is Maslowâs Hierarchy of Needs which has five level of needs. Two such theories can be identified: Expectancy theory; Equity theory; Expectancy theory: Victor Vroom Therefore, they have different needs an d requirements. The employee compares his input and output to colleagues, someone at another firm, or a cousin in another state. Some of the most well-known names among the content theorists are Abraham Maslow, Clayton P Alderfer, Federick Herzberg and David C. McClelland. Process Theories of Motivation. Each of the person’s preferences changes with time. The process theories mainly imply that individual choices are based on preferences, reward factors and sense of accomplishment. A close examination of Herzbergâs model indicates that for those employees who have achieved a level of social and economic progress in the society, higher-level needs of Maslowâs model (esteem and self-actualization) are the primary motivators. Individuals are unique to each other. 3) Vroomâs Expectancy Process Theory of Motivation: Vroomâs study in the process motivation theories, highlight conscious choices, i.e. The expectancy model focuses on the likelihood of the occurrence of the outcome. Process vs. Need-Based Theories of Motivation. 7.2). Abraham Maslow first postulated that motivation of employees at the workplace generally depends on the satisfaction of their needs in order of hierarchy i.e. And if you think that’s cool, my divorced friend has twin toddlers and made over $9k her first month. These needs should be identified. Similarities of Maslow and Herzberg Theory of Motivation. • Process theories include Reinforcement, Expectancy, Equity and Goal setting theories. It is concerned with identifying people's needs and strengths. In sum, content theories attempt to determine the specific needs that motivate individuals, while the process theories â¦ Difference Between Learning and Development, Difference Between Role Conflict and Role Strain, Difference Between Coronavirus and Cold Symptoms, Difference Between Coronavirus and Influenza, Difference Between Coronavirus and Covid 19, Difference Between Atactic Isotactic and Syndiotactic Polymer, Difference Between Acronym and Abbreviation, Difference Between Hodgkin and Non-Hodgkin Lymphoma, Difference Between Whey Protein and Protein, Difference Between Protein Denaturation and Hydrolysis, Difference Between Deletion and Duplication of Chromosome, Difference Between Fischer Esterification and Steglich Esterification, Difference Between X and Y Ganglion Cell Receptive Fields, Difference Between Heck Stile and Suzuki Reaction, Difference Between Arrhenius and Eyring Equation.